UMARKETABLE: BRANDALISM, COPYFIGHTING, MOCKETING & THE EROSION OF INTEGRITY

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There’s an industry around you that works, whether you agree with it or not.
—ALEC BOURGEOIS, DISCHORD RECORDS LABEL MANAGER

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform? …

Read the rest of the book presentation and/or buy the book @ thenewpress.com
Source: visitsteve.com

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